The cheapest way to increase visibility in your business domain is through digital marketing. Yes true some time back. Today its probably not so , compared to the money invested with agencies and ROI statistics. The marketing agencies have also realized this and tactfully started on earnings through retainer-ship module. Google for one which provides 90% of tangible visibility has become, a well , in which pour(invest) money akin water and its not filled up ever. Intangibly you are happy yes visibility achieved.
In the era of hi-tech large volume digitization, may be if scrutinized with open mind conventional visibility methods too are providing results. Of course all this argument rests on type of product you intend to sell or introduce in market.
As a thought it is proposed by building an in-house team with digital marketing professionals , we can achieve better results and have focused visibility vector of our product than paying huge sums as retainership fees and still pay Digital media for usage.
I would like to invite your thoughts on this issue.