SMARTEST DIGITAL MARKETING LEADERS

World Digital Marketing Congress

It was an honour to receive the citation for being chosen amongst “100 Smartest Digital Marketing Leaders” by World Digital Congress at Taj Land Ends, Bandra, Mumbai on 13 Feb 2020. This would not have been possible without my family, mentors, and team members of Kumar Properties, full-hearted support, and encouragement, So I dedicate this achievement to all of you and let’s continue our drive to learn, implement and contribute more to the digital ecosystem.

Digital Marketing Future Trends

Cdr Sanjeev Krishna Deshpande, I.N, Retd

Cdr Sanjeev Krishna Deshpande, I.N, Retd

Figure in “100 SMARTEST DIGITAL MARKETING LEADERS” by World Digital Congress. Head Digital Marketing-Kumar Properties!

On 13 Feb 2020, at Taj Lands End, Bandra Mumbai, The World Digital Marketing Conference was held and, I had the honour of receiving a citation for being among “100 Smartest Digital Marketing Leaders”. The other recipients were from across a vivid spectrum of the digital marketing ecosystem.

I would like to enumerate the future trends takeaways for everyone’s benefit that emerged during the panel discussions.

  1. AI will rule digital marketing in times to come, hence companies need to transform to digitization whilst continuing with digital marketing to ensure customer satisfaction and service.
  2. Voice search is getting more traction than text search on google, hence SEO on voice is equally important now.
  3. Content swamping is affecting the quality of web content, hence it is necessary to have short but explanatory content on the web, such that for any amplification user does not go to other websites. The window of opportunity is less, hence be to the point of keeping it interesting. It is understood that Google is working on penalizing bad quality articles.
  4. If we speak of vernacular news content, the researched findings indicate, local issues interest the audience more than national issues. On entertainment channels, web series, dramas, and dance take priority over music, etc.
  5. Agency models on retainer ship for digital marketing are slowly giving way to the in-house digital teams, as it provides more focussed and better traction in terms of lead generation. Agencies will get on to provide add ons like VR, AR, PR, which would not be cost-effective for in house teams to get skilled on.
  6. Social proofing and identification connecting will be used to provide better sales connect, and ROI.
  7. For service providers like aviation industries, it is getting mandatory to have websites available in all languages for better footfall, and provision of additional benefits to customers to book through company websites.
  8. Phygital(the combination of digital and real-life experiences) is catching up for the ultimate customer experience.

Commander Sanjeev Deshpande, Veteran. I.N

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Cdr Sanjeev Krishna Deshpande

Cdr Sanjeev Krishna Deshpande, I.N, Retd

Figure in “100 SMARTEST DIGITAL MARKETING LEADERS” by World Digital Congress. Head Digital Marketing-Kumar Properties!